What makes a great landing page?

A professionally designed logo is one of the most important elements for establishing a strong and lasting brand identity as your logo is often the first thing potential customers will see when they encounter your brand, whether it's on your website, social media profiles, or business cards. A professionally designed logo creates a positive first impression and instantly communicates that your business is credible and trustworthy.

A strong logo helps define your brand's identity. It reflects the values, personality, and professionalism of your business. Over time, as customers begin to associate your logo with your products or services, your brand recognition increases. A well-designed logo ensures that your brand stands out in the market and stays top of mind.

Strong Call-to-Action, Visual Appeal and Clean Design and Trust-Building Elements:

A great landing page has a clear, action-oriented CTA that stands out. The CTA should guide the visitor on what to do next. It should be visible and easy to find and maybe placed on multiple pages. The language should create urgency or excitement.

The design should be visually appealing, with a clean layout that’s easy to navigate. Avoid clutter that could distract visitors from the CTA. Use colours that contrast well for readability and direct attention to important areas. The page should also be responsive (mobile-friendly), as many users will access it from smartphones or tablets.

To convert visitors, you need to build trust. Include trust signals like:
Testimonials: Reviews or customer feedback can reassure visitors that your product or service is worth their time.
Trust Badges: Certifications, security seals, or payment icons that show your site is secure.
Case Studies or Examples: Showing how your product or service has worked for others can build credibility.

Relevant, High-Quality Visuals and Social Proof:

Images, videos, or graphics should support your message, not overwhelm it. Use visuals that are relevant to your offer, like product images, demo videos, or infographics. A well-placed image or video can help demonstrate the value of your product or service and make the page more engaging.

Social proof can be powerful in converting visitors. This includes displaying things like:
Customer Testimonials: Real people talking about how your product has helped them.
Client Logos: If you’ve worked with well-known brands, displaying their logos can increase credibility.
Social Media Shares or Followers: If applicable, showcasing your social media presence or user-generated content can influence trust.

Fast Loading Speed and Simple and Easy Forms:

If your landing page takes too long to load, visitors will likely leave before it even appears. Fast loading times are essential for keeping visitors on the page and improving your conversion rates. Optimising images, using a reliable hosting service, and keeping your page free of unnecessary elements can all help.

If your landing page includes a form (e.g., for lead generation), it should be simple and easy to fill out. Ask for the least amount of information needed to move forward. The fewer fields, the better—users are more likely to complete shorter forms. Make sure the form is clearly labeled and easy to find.

A/B Testing and Optimisation and Mobile-Friendly Design:

Even if you have a great landing page, there’s always room for improvement. Regular A/B testing helps you understand what works best for your audience. Test different headlines, CTAs, visuals, and other elements to see what drives the best results. Data-driven optimisation ensures your landing page continually performs at its best.

Since a large portion of web traffic comes from mobile devices, your landing page must be optimised for mobile. It should load quickly, display content correctly, and ensure the CTA and form are easy to use on smaller screens.

In essence, a great landing page is focused, persuasive, and designed with the user’s journey in mind. It’s not just about getting traffic to your site, but getting the right kind of traffic and converting them into leads or customers.